What is hardcore data science—in practice?

Blueprint of Victory. (source: U.S. National Archives and Records Administration on Wikimedia Commons).For more on complex data analysis at scale, check out Mikio Braun’s “Scalable Machine Learning” video training. Data science has become widely accepted across a broad range of industries in the past few years. Originally more of a research topic, data science has early roots in scientists efforts to understand human intelligence and create artificial intelligence; it has since proven that it can add real business value. As an example, we can look at the company I work for: Zalando, one of Europe’s biggest fashion retailers, where data science is heavily used to provide data-driven recommendations, among other things. Recommendations are provided as a back-end service in many places, including product pages, catalogue pages, newsletters, and for retargeting.…


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