What is AI?

Another way of asking this question is, “What will AI give me that I didn’t already have?” Three of the most-valuable and most-used outcomes will be predictive scoring, forecasting, and recommendations. Predictive scoring — When Einstein gives you a score, it will also give you insight into how it was arrived at. For example, predictive lead scoring gives each sales lead a score representing the likelihood it will convert into an opportunity. You also get the reasons behind the score — for instance the lead source, the industry, or some other factor is an especially strong indicator that a lead will or won’t convert. Forecasting — The predictive capabilities of AI aren’t limited to scoring; they can also be used to predict the future value of something, like a stock…


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