What Impact Will Artificial Intelligence Have On The Ad Tech Landscape?

Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and technology world has grown exponentially. We saw that investment in AI startups increased 300% between 2014 and 2015, and it’s reported that by 2020, 85% of customer interactions will be managed without a human. While AI used to remain in the realm of high technology experts, the topic has recently been making its way into marketing and advertising conversations. The concept of machine learning has been around in the advertising space for some time now. Advertisers are using programmatic technology to create better ads in real-time (Profile Audiences targeting and DCO: dynamic creative optimization), essentially getting the right ad to the right person at the right time. This technology, however, can…


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