What if…artificial intelligence becomes an everyday reality?

To celebrate Landor’s 75th anniversary, we wanted to consider some of the changes that could impact branding in the coming 25 years and beyond. What developments will radically shift our perception of product, brand, and identity? This month’s theme: Artificial Intelligence. From 2001: A Space Odyssey and Back to the Future to Minority Report and Her, artificial intelligence has been a long-forecasted phenomenon that would someday come to pass. Even Marty McFly couldn’t have predicted all that technology would bring by 2016, however. What if some of Hollywood’s craziest futuristic ideas were really implemented in our daily lives? Image courtesy of Flickr user Et-Zeichen. Did you know that Barbie actually acquired a brain? By making this a reality, Mattel has enabled girls across the world to interact with their dolls. From actively participating in adventures to having Barbies…


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