What Happens When Artificial Intelligence Goes AWOL?

It’s a notion marketers will drool over: Imagine if their overloaded job responsibilities could be wiped clean by the use of robots to do tedious marketing tasks for them. Just as we already use programmatic buying and other data-driven marketing tools to simplify difficult and time-consuming processes, artificial intelligence (AI) is viewed by both robotics experts and marketing professionals as a tool to expedite menial content creation in the future.Efforts to bring AI to the mainstream are underway. IBM’s Watson AI is already making appearances in ads holding conversations with celebrities. Robotic writing solutions have been used for simple writing tasks, such as recapping sporting events. And, more recently, Microsoft released its teenage girl-branded AI, Tay, to Twitter as a test-run of its reflective learning AI, which learns from interactions…


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