What Exactly Do You Mean By AI?

It happened again when I was on the phone with an emerging technology analyst.  He asked, “When you say AI, what exactly do you mean?”   I get this question almost daily.  Does it sound familiar?  I’m referring to when the advertising industry started to implement programmatic solutions, when there were multiple definitions for the word, “programmatic” and even more flavors of technologies claiming the category.  The word “programmatic” means different things to different people, but I go by the following definition: Programmatic Advertising: The automation of workflow and data-driven decisioning, which creates customization of inventory or audiences purchased to receive specific messages.  This may or may not incorporate real-time-bidding (RTB).  A programmatic solution also may or may not include machine learning or AI capabilities. AI is a term that…


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