What does the future hold for smartphone operating systems?

While young people typically focus on the specifications of a smartphone, it is the ever more powerful software that lies beneath its hood that is driving sales by enabling apps for health, better email management, document handling, video editing and photography, to name a few. Back in 2007, when Apple Inc. unleashed the world’s first touchscreen smartphone—the iPhone, it ran a completely new operating system (OS). Apple’s iOS felt fresher and more intuitive than the Symbian OS (which, back then, powered the now-defunct Nokia smartphones). In 2008, Google Inc. decided to jump into the fray with its Android OS for smartphones—the first phone being the T-Mobile G1. Both these operating systems were very different from the Symbian in Nokia phones, Samsung’s own OS for their smartphones, Microsoft’s Windows Mobile and…


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