What Do You Do Well That Others Don’t?

In 2013, Jayne Juvan became one of the youngest partners ever at the Cleveland-based law firm Roetzel & Andres — thanks to Twitter. When Juvan started using social media a decade ago, very few lawyers used such tools.  They didn’t see the opportunity.  But after only a few months of blogging, Crain’s Cleveland Business interviewed Juvan on the use of social media for lawyers. She then began to land clients through social media.  Juvan got some political flack from fellow lawyers, but she didn’t back off.  Good thing.  In 2007 and 2008, the economy collapsed.  She sidestepped layoffs, in part because of her social media efforts. In 2013, when she was being considered for promotion to partner, the fact that prominent professionals were following her on Twitter bolstered her case in a major way.  Two…


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