What Can Neuroscience Tell Us About Print Advertising?

Join MPA for a two-part webinar series proving that a print anchor increases consumer connection and ROI for advertisers. December 8 Webinar: What Can Neuroscience Tell Us About Why Print Magazine Advertising Works explains how consumers’ brains respond differently to print and digital environments. Host: Scott McDonald, Ph.D.,PresidentNOMOS Research Timing:Tuesday, December 8, 201512:00PM-1:00PM ET Click here for details on the December 1 webinar; The Print Campaign Analysis by Millward Brown. Fee: Free for MPA and ASME  members$50 for nonmembers Dial-in instructions will be sent with confirmation


Link to Full Article: What Can Neuroscience Tell Us About Print Advertising?