What Apple’s differential privacy means for your data and the future of machine learning

Apple is stepping up its artificial intelligence efforts in a bid to keep pace with rivals who have been driving full-throttle down a machine learning-powered AI superhighway, thanks to their liberal attitude to mining user data.Not so Apple, which pitches itself as the lone defender of user privacy in a sea of data-hungry companies. While other data vampires slurp up location information, keyboard behavior and search queries, Apple has turned up its nose at users’ information. The company consistently rolls out hardware solutions that make it more difficult for Apple (and hackers, governments and identity thieves) to access your data and has traditionally limited data analysis so it all occurs on the device instead of on Apple’s servers. But there are a few sticking points in iOS where Apple needs to know what its users are doing in order to…


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