We’re still not convinced these Tronc branding videos aren’t Adult Swim parodies

Last month, newspaper chain Tribune Publishing rebranded itself as Tronc — a weird-sounding abbreviation of “Tribune online content.” Since then, chairman Michael Ferro has explained the changes as part of a pivot to artificial-intelligence-powered video content. Ferro is fending off a hostile takeover from rival Gannett, and he has said that he wants the company to publish 2,000 AI-generated videos per day. Today, people discovered Tronc’s new website and a couple of marketing videos that were perhaps directed by the same people who did “Too Many Cooks” and “Smart Pipe.” Content funnels. Artificial intelligence. Optimization. These videos have it all. They both come from the Tronc HR YouTube account, and we’ve emailed to ask for more on who made them — and why. Update: Tronc spokesman Dennis Culloton told Recode…


Link to Full Article: We’re still not convinced these Tronc branding videos aren’t Adult Swim parodies