Welcoming our Robot Overlords: How artificial intelligence will drive engagement

Get your headlines by email every Thursday – Free! Welcoming our Robot Overlords: How artificial intelligence will drive engagement     Print!   Monday April 11, 2016                        Over at VentureBeat, writer Jon Cifuentes uses the example of mobile communications platform Flok to highlight the growing role of artificial intelligence in loyalty communications. Long gone are the days of batch emails sent out en masse to the membership base; today’s mobile communications are dynamic, contextual, and one-to-one. Flok is essentially an AI-driven engagement app that automates dialog, rewards, and incentives for small businesses. Cifuentes highlights case study research from Flok that illustrates the effectiveness of automated, AI-driven mobile communications, particularly in small-business settings in which successful marketing depends heavily on geo-location for success. Money quote: “Flok analysed…


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