Website personalization: How to move the needle on conversions in just one month (VB Live)

When online retailer WildFang personalized their website with machine learning, they more than doubled YOY revenue. Find out how to get your own results to track that way within a month when you join WildFang CEO and Lytics Senior Director of Solutions Consulting at this VB Live event. Register here for free. “Marketers are still struggling to integrate machine learning and AI,” says Craig Schinn, senior director of solutions consulting at Lytics. That means they’re missing out on some major wins that not only transform how customers relate with the brand, but actually move the needle with website conversions. Schinn, who first worked with Lytics on client side as digital marketer for online retailer The Clymb, saw a ten percent revenue boost with cross-channel, personalized site merchandising. “Machine learning does a great…


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