Webinar: Making Mobile Marketing Better Through Data Science

Want a helpful tip on how to make mobile marketing better through data science? If you can wait until July 21st, you will get several tips. MMW learned this week that a new webinar will address the power of data science for effective mobile marketing. “Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer,” the webinar’s registration page reads. “Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.” Backed by the MMA and presented by Denise Hotta,…


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