Weber Collaborates with Columbia’s Data Science Institute

Weber Shandwick has joined the Affiliates Program at Columbia University’s Data Science Institute to collaborate on data solutions and adopt new analytics capabilities that will help the global PR agency improve how it benchmarks audience engagement with brands. The Data Science Institute utilizes Columbia’s student body of data scientists to develop new gathering and interpretive data technologies for the sake of addressing social issues such as healthcare, city planning, communications, new media and innovation. The Institute, which encompasses more than 150 faculty and nine schools, holds centers in Brazil, China, Singapore and Paris. The Institute’s Affiliate Program regularly brings faculty and outside organizations together to collaborate on data-related social issues. Weber Shandwick becomes the first PR firm to join the program, and will now exchange knowledge with Columbia’s faculty and…


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