WebbMason Marketing Acquires Spry, Inc. and Forms WebbMason Analytics Group

HUNT VALLEY, Md., Nov. 5, 2015 /PRNewswire/ — Full service marketing provider WebbMason Marketing announced the acquisition of Spry, Inc., an analytics firm with deep expertise in big data, data science, and data operations. WebbMason Marketing CEO Warner Mason said: “With Spry’s analytics integrated into WebbMason Marketing solutions, we immediately become a more valuable resource for our clients. Data science and data-driven strategies are the new dimension of marketing competition. These capabilities have been combined with our current analytics resources, and the new WebbMason Analytics raises the effectiveness of the campaigns we deliver to our customers. To our knowledge, we have the best big data and analytics capability of any full service marketing provider in America. Whether with advertising, digital services, or direct marketing, we can now bring customers practical, leading-edge value…


Link to Full Article: WebbMason Marketing Acquires Spry, Inc. and Forms WebbMason Analytics Group