Wealthfront, Pershing Offering FAs “Smarter” Robos

When it comes to man versus machine in wealth management, a growing army of robo-advisors is touting artificial intelligence as the industry’s next big game changer. And according to at least two new entrants in the field, tomorrow might already be here. On Thursday, pioneering robo Wealthfront launched what it’s calling a major revamp of an online investment service that began in late 2011. The idea, says the Redwood City, Calif.-based firm, is to make an online portal that’s smarter and more intuitive to each individual client’s needs. “This next generation of Wealthfront really advances the capabilities of investors to get a more complete and accurate view of their financial lives,” says Adam Nash, chief executive of the robo, which most recently reported more than $3 billion in assets under…


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