Wealthfront Makes New Push To Take On Fidelity, Schwab

Wealthfront, a Silicon Valley startup that uses algorithms to pick investments for customers, overhauled its service on Thursday as tries to take on the likes of Fidelity and Charles Schwab. The company’s update lets clients get a more comprehensive analysis of their finances by letting them use its service to view their bank accounts, Fidelity investment accounts, and mortgage information from real estate site Redfin. Previously, users would only be able to see the accounts that were invested by Wealthfront’s automated advisors. “We wanted to give out users the bigger picture of their financial portfolio beyond Wealthfront,” said Adam Nash, Wealthfront’s CEO. Wealthfront is part of an emerging financial niche known as roboadvisors, which also includes rival Betterment. They aim to upend the core financial advising business provided by Fidelity…


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