Watch How Chinese Internet Giant Baidu Is Branding Its Future

Advertising Age Player Baidu, the world’s No. 3 digital advertising player after Google and Facebook, wants to be known as more than China’s biggest search engine. Like Google, it’s using revenues from search ads to fund tech innovation. And like Google, it has huge ambitions. The company, working with Studio Output’s Beijing office, just released a brand video (above) that lays out its vision of a future powered by artificial intelligence. Baidu has a deep learning lab in Silicon Valley, and its chief scientist is Andrew Ng, a former top researcher at Stanford and Google. Wu Wenting, senior product manager for Baidu’s brand management department, said the video aimed to convey warmth amid the technology. The team was inspired by the atmosphere in the Spike Jonze movie “Her” – it’s…


Link to Full Article: Watch How Chinese Internet Giant Baidu Is Branding Its Future