Vizury Strives To Make Push Notifications More Engaging

For most consumers, push notifications are more an annoyance than an effective marketing or sales tool, with the typical push notification only converting about 4–8 percent of recipients. That means that, for every 100 push notifications a brand sends out, only about four to eight of them wind up being at all successful at enticing or engaging potential consumers. Consumers simply don’t engage with the average push notification that pops up on their phone. But Vizury, an omnichannel marketing platform based out of Bangalore, India, is seeking to change all that by using machine learning and Big Data analytics to help make push notifications more effective, engaging and viewed, instead of just ignored by consumers. Vizury recently introduced its latest platform, Engage Commerce, designed to spike user retention and conversion rates by…


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