Virtuoso adds Lola as agency member

NEW YORK — Lola, a company that enables users to book travel via chat function on a smartphone app, has joined Virtuoso as a travel agency member.Lola connects users with a team of travel agents to book flights and hotels. Agents use a proprietary console to book travel, which will also be powered with artificial intelligence.Despite the use of artificial intelligence, though, chief marketing officer Robert Birge said personalization is key, and Lola’s agents will provide whatever artificial intelligence cannot in order to meet clients’ needs.David Kolner, senior vice president of global member partnerships, said Lola is among a group of non-traditional agency models that factor into Virtuoso’s growth. “We see lots of different evolutions of new member models, new types of members,” he said, citing Departure Lounge, a coffee…


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