Virgin Media’s Kerris Bright on moving from molecular neuroscience to marketing

The ability to drive growth and galvanise organisations around a brand purpose is something Kerris Bright, CMO at Virgin Media, has focused razor-sharp attention on throughout her career. However, she was not always a marketer. She was once a scientist and has a PhD in molecular neuroscience – not a typical background for a CMO. Bright is passionate about how her career moves have shaped the marketer she is today – whether in her approach to employee engagement, commercial awareness or analytical skills. It was during her PhD that Bright developed an ambition to go into  marketing and decided to apply her science background to creativity rather than pursuing a career as an academic. “As a scientist, you have to spend many years [working on your research] before being able to represent it,” she says. “I…


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