Video: Tronc Tries To Explain Tronc To Its Employees

The future of journalism Screengrab from tronc HR video “This is the future of journalism. This is the future of content. It doesn’t get much better than that. If you care about media and technology, this is the place to be.” And so opens a video from the Human Resources department of tronc, the media company formerly known as Tribune Publishing. The video is filled with so much jargon and doublespeak we’re still unclear on what, exactly, tronc will do. According to the video, tronc will “harness the power of our local journalism, feed it into a funnel, and then optimize it so we reach the biggest global audience possible.” But what is that? Sounds more like a meat grinder than a media company. One thing is clear, at least:…


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