Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling

Predictive lead scoring has become a common service for many marketers who want a better idea about which potential customers and current customers are good bets for future sales. Today, data tech firm Versium launches what it describes as the first self-service predictive lead scoring that generates fine-tuned models built around machine learning and a large consumer data layer. Called the LifeData Predictive Lead Score service and available through the company’s Datafinder site, the solution employs machine learning to build granular models around a brand’s historical customer profiles, and it then uses those scores to rate lists of potential B2C prospects. CEO Chris Matty told me a key differentiator is that while there are automated rule-based predictive lead scoring systems, the new LifeData service automatically builds a customized predictive model.…


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