Versium Launches First Automated Predictive Lead Score Service That Incorporates Over 1 Trillion …

Automated Service Builds Custom Predictive Models in Hours vs. Months, Empowering Marketers to Harness Machine Learning for Customer Acquisition, Reducing Their Dependency on Data Science Specialists /EINPresswire.com/ — REDMOND, WA — (Marketwired) — 01/27/16 — Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the LifeData® Predictive Lead Score service. This self-service solution leverages machine learning and Versium’s proprietary LifeData® to help marketers quickly build accurate, customized predictive models, helping them to improve marketing efficiencies and increase conversion rates. Versium’s service automates the underlying machine learning modeling process, allowing marketing professionals, agencies and application providers to build predictive models for their clients within hours, versus weeks or months, and visualize a marketing campaign’s projected performance. The Predictive Lead Score service…


Link to Full Article: Versium Launches First Automated Predictive Lead Score Service That Incorporates Over 1 Trillion …