Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder …

Harnessing the Power of Predictive Analytics and Versium’s LifeData®, Marketers Can Build Highly Targeted Prospect Lists for Multichannel Campaigns Based on Projected Conversion Rates REDMOND, WA–(Marketwired – Mar 15, 2016) – Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services. The Predictive List Builder service, available at Datafinder.com, allows marketing professionals to build highly targeted, highly qualified prospect lists for multichannel campaigns based on projected conversion rates from Versium’s predictive, machine learning-based models. The predictive analytic models pinpoint the most likely converters, yielding conversion rate improvements as high as 400 percent. The performance of the lists that are generated is so strong that Versium guarantees they will…


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