Using data science to understand the virality of Pokémon Go

The rapid rise of the Pokémon Go AR mobile game through application store charts, has provided researchers with valuable information on the factors needed for a sensation to emerge. Insight platform Qualtrics and SurveyMonkey have published information that allows the phenomenon of Pokémon Go to be understood, and puts them in context. Pokémon Go became the biggest mobile game ever, soon after its launch in the United States. It’s official: @PokemonGoApp is now the biggest mobile game in U.S. history! https://t.co/eXZ8AAsOLw @SurveyMonkey pic.twitter.com/H7yDSoDYDT — SurveyMonkey Intel (@surveymonkey_i) July 13, 2016 Pokémon Go became the biggest game of 2016 in the app store just 3 days after release. There were 21 million active users of the app at its current peak in the United States, which betters the peak achieved by Candy Crush by…


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