Using data science to improve your enterprise paid search marketing results

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. QuanticMind recently announced that it’s capitalizing on the re-platforming of Marin Software’s core infrastructure — offering current Marin Software customers a free migration tool to make the integration of, and transition to, QuanticMind as smooth as possible. QuanticMind is one of the leading predictive advertising management software companies, and when it announced that it was an improvement over Marin Software’s platform,…


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