Uniqlo is using neuroscience to help you find the perfect shirt

Image: Uniqlo By Ariel BogleAustralia2015-10-07 03:58:38 UTC Have you ever walked into a store and been overwhelmed by choice? Well, Uniqlo wants to read your brain and help you quit waffling. On Wednesday, the Japanese clothing brand launched a new experience in its Pitt Street store in Sydney, Australia that aims to use neuroscience to help match customers’ moods with the perfect T-shirt. Tracy Lang, Uniqlo Australia’s marketing director, told reporters Tuesday the technology, called “UMood” was an Australian-first. Customers put on a headset that uses a single sensor on the forehead to measure brain activity, as people watch seconds-long video clips that each represent up to 10 moods such as “dandy” and “stormy.” Benjamin Law tries out UMood. Image: Uniqlo The technology’s algorithm then employs five metrics — interest,…


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