UnifyID launches “holistic implicit authentication” platform, the first of its kind

Just be yourself and UnifyID will do the rest UnifyID, a California-based fintech start-up, has brought to market its flagship identity and authentication platform. The platform has been a year and a half in the making. “Our goal at UnifyID is to solve one of the oldest and most fundamental problems in organised society: how do I know you are who you say you are?” says co-founder and CEO John Whaley. UnifyID’s proposition is “holistic implicit authentication”. It leverages the individual’s uniqueness to identify and authenticate the person by combining a number of biometric authentication features, analysing the patterns and utilising the machine learning technology. “The basic idea is to be yourself, and there is enough that is unique about you that it is possible to authenticate you implicitly; that is,…


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