Unicorn Instacart Hopes Its Data Scientists Can Calculate a Path to Profits

Unicorn Instacart Hopes Its Data Scientists Can Calculate a Path to Profits Same-day grocery delivery is a notoriously difficult business, but Instacart believes it’s found a way to make money. Why can’t grocery shopping be as easy and convenient as summoning a car on Uber? A well-funded startup called Instacart is trying to prove that it can. In 24 metro areas in the U.S. you can tap an order into the company’s mobile app and have it delivered in as little as an hour. Instacart workers – some employees and some contractors – pull items from the shelves of stores including Whole Foods and Target and deliver them using their own vehicles. The startup says that not owning warehouses or vans like competitors such as Amazon and Safeway gives it…


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