Unfolding the Mystery of Sales Effectiveness; Seven Things Sales Executives Want but Can’t Get

In this special guest feature, Ajay Khanna, Vice President of Product Marketing at Reltio, provides a data-centric view of the top seven things sales executives want but can’t get. Prior to joining Reltio he held senior positions at Veeva Systems, Oracle and other software companies including KANA, Progress and Amdocs. Ajay holds an MBA in marketing and finance from Santa Clara University. Sales executive and sales operations teams are constantly challenged with acquiring and maintaining reliable customer data. Correct customer and account information means better understanding of customer needs, more sales opportunities, and higher productivity. Even after substantial investments in tools and personnel, the problem of inadequate information persists. Sales executive need data-driven personalized applications that help them with accurate planning and efficient execution. Such data-driven account management applications require modern…


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