Understanding the CMO-CTO Divide

CMOs and CTOs are barely on the same page when discussing online strategies in order to target customers, reported the Leapfrog Marketing Institute. It was reported in the study that while marketers are generally confident about their various digital platforms, however, they tend to get troubled with organization’s ability to respond to changes, especially when help is required to achieve the goals related to finance. Although the nature of this study is US-centric, it offers a preview of certain challenges that are being faced by the marketers in the region. The study, titled ‘2015 CMO Digital Benchmark Study’, covers 131 respondents who are executives at the director or a higher level. These executives are in charge of the development in digital and mobile tactics and strategy. They are also responsible…


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