Under Armor And The Future Of “Wearables”

“Wearables” are invading the market in quick succession with many companies trying to make the most of this still nascent product category. Such products are poised to be the future of personalized technology aimed at making life simpler for customers at a very basic level. Under Armor (NYSE:UA), among other tech companies, is racing fiercely to incorporate technologies into its products. It is the company’s belief that by efficiently using large databases of information (recorded off devices placed on your body) and processing this information through machine learning, anyone can be made faster, more agile and stronger. The Baltimore-based apparel giant is currently focused on rolling out a new line of “intelligent” apparel that will help people record their activities, while providing them personalized feedback on their workouts, which will, in turn, help…


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