UK firms miss out on lucrative data science exploitation

The Economist Intelligence Unit finds UK companies struggling to cash in on data exploitation, in a SAS-sponsored research study Since 2011, there has been an increase in UK companies that cannot make sense of the data they use in their business activities, according to the The Economist Intelligence Unit (EIU). In 2011, the EIU found 8% of global respondents strongly agreed that their company had so much data that they struggled to make sense of it. In 2016, this figure has grown to 17% in the UK and tripled to 24% in the rest of the world. It also found one-third of the British companies they surveyed for a SAS-sponsored research project believe they have “little or no capability for using data to open up new markets”. A quarter saw…


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