UK firm uses AI to brew ‘self-improving’ beer

UK firm uses AI to brew ‘self-improving’ beer 8th August, 2016 by Darren Smith A UK firm has launched the ‘world’s first’ beer brewed by artificial intelligence. IntelligentX has launched a range of four AI beers (Photo: IntelligentX) London-based IntelligentX uses a complex machine learning algorithm to determine what consumers like about its beers, then brews new versions which are more finely tuned to their tastes. IntelligentX is partnership between machine learning firm Intelligent Layer, founded by former Oxford University machine-learning PhD Rob McInerney, and 10x, a creative agency founded by former M&C Saatchi director Hew Leith. After trying one of the beers, consumers give their feedback on its flavours to IntelligentX’s algorithm via a Facebook Messenger bot. The algorithm, which is called ABI (Automated Brewing Intelligence), uses this customer feedback data to tell IntelligentX’s…


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