UBM data scientist: A background in data analytics, not data management, is key to being a data …

A background in statistics, predictive models and business analytics is what is needed to be a much-sought after data scientist Having a background in data analytics rather than data management is preferable for anyone aspiring to a career in data science, according to Jody Porrazzo, a data scientist at multinational media company UBM. Porrazzo, who was speaking to Computing at the SAS Global Forum in Las Vegas last week, said she “wasn’t sure about the new programmes that have come into play”, making reference to the large number of university courses that have sprung up in recent years as companies cry out for more data scientists. She said that she came from an analytics background, and then learnt about data management and quality as she had to get the data…


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