Uber wants to get better at predicting customer demand

(Sean O’Kane) Tweet Share Uber wants to use machine learning to predict when a surge of people will be out looking for rides. The intention is to get more cabs on the road before surge pricing would normally kick in. That way, drivers will be ready and waiting for riders when the surge happens — and riders won’t be stuck waiting around. Here’s how Jeff Schneider, the engineering leader of Uber’s Advanced Technology Center, put it during a recent data technology conference: “This idea is if you can predict that demand, you get that information out there — and you get that supply there ready for the demand so the surge pricing never even has to happen,” he said, according to NPR. Uber already does this to some extent, but Schneider…


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