Uber: Surge Pricing Isn’t Going Away

Despite reports that Uber plans to kill surge pricing, the company claims that isn’t the case Following an NPR report suggesting that Uber is planning to get rid of surge pricing, the car service has fired back, saying that it has no plans to end its “dynamic pricing structure.” Who’s telling the truth? Both, probably. NPR interviewed Jeff Schneider, the head of engineering at Uber Advanced Technologies Center—which works on long-term initiatives—and learned that Uber is actively working better predict rider surges, and be better prepared to handle the demand: Think of it this way: When a Beyoncé concert lets out, it’s a no-brainer that there’s a ton of demand. Drivers know that. What’s harder, Schneider explains, “is to find those Tuesday nights when it’s not even raining and for some reason there’s demand —…


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