Uber Surge Pricing Getting Nixed, Says Engineer, But Company Quickly Denies That

A report out this morning from the venerable NPR claiming that Uber intends to do away with surge pricing caught many users of the ride-hail app completely off guard. The piece, titled “Uber Plans To Kill Surge Pricing, Though Drivers Say It Makes Job Worth It,” said that Uber’s engineering lead at Uber Advanced Technologies Center, Jeff Schneider, confirmed that the company views the dynamic pricing feature of the app — where rates can double or triple in an effort to drive driver supply and reduce passenger demand — as a market failure, and that they would soon do away with it. “That’s where machine learning comes in,” Schneider told NPR. “That’s where the next generation comes in. Because now we can look at all this data, and we can…


Link to Full Article: Uber Surge Pricing Getting Nixed, Says Engineer, But Company Quickly Denies That