Uber denies plans to kill surge pricing in the U.S.

Despite the headlines today, Uber says it does not have plans to nix surge pricing in the U.S.It did away with surge in Delhi, India, but has now reinstated the feature there as well. An earlier report from NPR claimed Uber would be doing away with surge, a feature on the Uber app that bumps prices up in a particular area when there’s high demand for rides. Surge pricing benefits drivers by helping them earn more cash from Uber. It also benefits the company by getting more drivers to a high demand area to service riders faster. So it really doesn’t make sense the ride-hailing company would get rid of the feature. “Uber is always looking for ways to better predict supply and demand in a city. But this story…


Link to Full Article: Uber denies plans to kill surge pricing in the U.S.