Twitter’s algorithm brouhaha, and why enterprises should be algo-wary

Twitter’s algorithmic kerfluffle can be viewed on three levels: A PR how-not-to, an overblown hypefest for a fading platform, and a cautionary tale. All three are true. But for enterprises embroiled in data science initiatives, the cautionary tale carries the weight. We hear stories of how algorithms, well-intentioned or not, shape reality in serious ways that invoke design and process issues. Celebrities in bunny slippers bloviating about their Twitter timelines is comical, but protecting ourselves from algorithmic filters is not trivial. Let’s start with Twitter. The PR timeline is absurd: To be fair, what Twitter is planning is not a massive overhaul – that’s what Dorsey’s calming tweets likely alluded to. For now, the option must be turned on in users’ settings. There is already an algorithmic feature all Twitter…


Link to Full Article: Twitter’s algorithm brouhaha, and why enterprises should be algo-wary