Twitter to Buy Machine-Learning Company Magic Pony

By Austen Hufford Austen Hufford The Wall Street Journal CANCEL Biography @austenhufford austen.hufford austen.hufford@wsj.com June 20, 2016 10:44 a.m. ET 0 COMMENTS Twitter Inc. TWTR 2.76 % said Monday that it bought Magic Pony Technology, a London-based machine-learning company, in a move to help bolster its live and streaming video content. Magic Pony’s technology allows for better-quality video compression, essentially allowing for better-looking videos that use less data and are less choppy. Social media sites like Twitter and rivals Facebook Inc. FB 1.44 % and Alphabet Inc. GOOGL 1.48 % ’s YouTube have been investing and promoting live-streaming video, especially on smartphones. Live video took off in early 2015 around the time a pair of apps—Meerkat and Twitter’s Periscope—allowed people toting smartphones to stream live at any point. Freezing videos…


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