Tweets Reveal a Twitter User’s Income Bracket

An analysis of more than 10 million tweets shows that users unknowingly tip their socioeconomic status By Rachel Nuwer | Nov 17, 2015 | Like sex, money is a topic that most people avoid discussing publicly. Yet we regularly leave digital traces of our economic standing—even when expressing ourselves within Twitter’s 140-character limit. In an analysis of roughly 10.8 million tweets posted by more than 5,000 users of the online social media network, the pithy messages were found to provide enough information to reveal a user’s income bracket. Daniel Preot¸iuc-Pietro, a postdoctoral researcher in natural language processing at the University of Pennsylvania, and his colleagues relied on self-identified profession to sort 90 percent of their sample into corresponding income groups. They then used a machine-learning model, which can learn from…


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