Turns Out Shoppable TV Is Closer Than Ever

This story first appeared in the June issue of Entrepreneur. To receive the magazine, click here to subscribe. Apply now to be an Enterpreneur360™  company and let us tell the world your success story. Get Started » Dying for that bag Kerry Washington was toting on last week’s Scandal? Need the sweatshirt you saw Kanye wearing on Instagram? LookLive has you covered. The Amsterdam-based startup spent two years developing tech that identifies exact items of clothing worn by your favorite characters and stars. CEO Christopher Archer explains how they did it.  Companies have been promising shoppable TV for years. What’s been the holdup?  The technical integration is easy peasy, but the challenge is the metadata, and how you get it. If  I’m watching The Voice, how do I know what jacket Pharrell is…


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