TubeMogul Teams Up With Its Big Data

In organizations today, more teams than just IT are learning to access their big data and use it for their own purposes and projects. TubeMogul, which created an enterprise software platform that brands and advertisers use to buy TV and digital video advertising in real-time, was facing the challenge of making data easily accessible to non-engineering groups and cutting down the engineering resources that their fixed clusters and Amazon EMR required. Using Qubole Data Service (QDS), a big data analytics platform, TubeMogul made data easily accessible to non-engineering groups across the organization and reduced the amount of engineering time necessary to accommodate users and manage clusters. As a result, they began processing twice as much data in half the time. According to Gartner, CMOs and other marketing leaders often ask…


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