Tronc talk: A Q-and-A with the company’s digital bosses

Tronc Inc., the company formerly known as Tribune Publishing, has pledged to bring its 11 major daily newspapers into the 21st century by combining machine learning and artificial intelligence with the values of old-school journalism. So far, the media community has been less than impressed with the rebranded company’s public relations campaign, which included a video starring Chief Digital Officer Anne Vasquez and Malcolm CasSelle, Tronc’s chief technology officer and president of new ventures. But in a recent interview with Poynter’s Rick Edmonds and Benjamin Mullin, Vasquez and CasSelle expressed enthusiasm for the company’s strategy, which will see Tronc pool resources from its portfolio of newspapers, ramp up video production and use audience data to make sure its stories are discovered by people who actually want to see them. The…


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