Tribune Publishing slides toward parody

Yesterday was a big day for Tribune Publishing. The parent company of the LA Times reported it took a $6 million loss in the first quarter with ad revenues off 12 percent, rejected the $815 million bid by Gannett to take over the company, and began to reveal its secret strategic plan for the Times. In short, controlling owner Michael Ferro and his aides want to put the LA Times in a separate unit of the company, grow the LAT as a worldwide brand with seven new bureaus in what the Ferrovians call entertainment cities, and use “artificial intelligence” to target ads and viewers better than the smartest people in the media and advertising worlds have been able to up to now. Now usually, if a newspaper’s CEO said it…


Link to Full Article: Tribune Publishing slides toward parody