Tom Hopkins :Lessons From the Front Line: Why Start-Ups Fail

© FreeImages/Michaela KobyakovThe energy, enthusiasm and hype of the Shoreditch and San Francisco scene could lead you to believe that working in start-ups means you are immune from the gravitational pull that so often brings big businesses crashing to earth when they try new things.This is not the case. Start-ups make at least as many mistakes as everyone else. You just don’t often get to hear about them. But we always learn more from what didn’t work; from looking at mistakes of others; than we do from sanitized case studies of success.Here’s the view from the founders of three start-up failures on what went wrong.Assumption dynamicsYash Kotak, founder of Lumos, thought he could change the world through machine-learning electrical switches. He found out the hard way that physical product manufacturing…


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