Tinder is A/B testing your face

As any veteran of online dating knows, photos can make or break your chances on Tinder. Tinder has pointed out that not smiling, covering a part or all of your face, being in a group photo, and wearing hats or glasses are deal-breakers. With the popular dating app’s latest feature, it’s analyzing the effectiveness of individual users’ photos and adjusting what’s shown in their profiles based on which of their photos get more people to swipe right. A new feature called Smart Photos launched Thursday (Oct. 13), and it aims to maximize your chances of finding a match. Tinder is using machine learning to identify which photos work and which don’t. It starts out with some A/B testing—swapping the photo first seen by others when your profile is shown on…


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